Search Engine Optimization - SEO
SEO is an attempt to have top placement in the results pages wherever a specific
keyword is typed into the query box. Search Engine has two types of listings ;
sponsored links and organic listings Sponsored links are paid links and organic
one are unpaid which come down the middle of the page. As an Internet marketing
strategy, SEO considers how search engines work and what people search for.
Optimizing a website may involve editing its content and HTML and associated
coding to both increase its relevance to specific keywords and to remove
barriers to the indexing activities of search engines. Promoting a site to
increase the number of backlinks, or inbound links, is another SEO tactic.
SEO SERVICES
Keyword research and analysis
Keyword optimization involves vital keyword selection and placement strategy
depends on successfully identifying your industry related important keywords and
then where you can place those keyword for maximum effectiveness. Keywords play
an important role in the web site optimization. Search engine search keywords
within the website.
Use multiple - word phrases
In spite of using additional generic words try and use synonyms or "long tail"
keywords. Analysis has shown that multi word phrases are capable of bringing
additional traffic to your web site instead of highly competitive main keyword
phrases.
Analysis keywords specifically for every page
Stuffing of surplus targeted keywords within the Meta tags and using identical
Meta tag in each page of the location may be a complete waste. Your keyword
analysis has to be page specific and solely that specialize in a pair of to five
keywords per page.
Country specific Keyword analysis
Keyword search terms will be country specific. For various countries there are
different keywords terms you want to analysis and then reference that country's
search engine when doing all of your initial keyword analysis.
SEO
Analysis and Proposal
Site Analysis
An overall analysis is first done on your site, to assess what is needed to best
optimize it for the search engines. Based on this analysis the proposal is
adjusted to include the necessary work to be done. This may include: design,
layout, navigation, colors, background, fonts, images, broken links, meta tags,
web copy, html validation, browser and resolution compatibility, loading times,
search engine rankings, site statistics and creating error pages.
Competitive Analysis
This is for better search engine ranking performance. Study the sites of all
your competitors who have high search engine rankings and find out the keywords
for which
they are ranked. Analyze your current meta tags and recreate them based on the
keywords that have researched. Also analyze your recent web site stats.
Site Quality Check
Your site needs to have strong theme with content that someone is searching for.
Keeping your site consistent with easy navigation and a design that is
attractive to your visitors. Your website quality check is one of the most
important elements to remember. It is more important to have great content than
lots of content. f your design makes things hard or confusing, change it. Your
visitors experience is what keeps your site going. Go for something clean, easy
and professional.
On Page
Optimization
On page optimization is one of the very first step of SEO which every webmaster
should look into. If you can do proper on-page optimization for your website you
can not only rank well in a search engine but also can increase the overall
readability of your website for your visitors.
Content optimization
Content development is the process of researching, writing, gathering ,
organizing and editing information for publication on web sites. Web site
content may consist of prose, graphics, pictures, movies or other digital assets
that could be distributed by a hypertext transfer protocol server and viewed by
a web browser. Optimizing the content can be done by giving more importance to
these;
- Heading Tags
- Special Text (bold, colored, etc.)
- Inline Text Links
- Keyword Density
W3 validator
Most Web documents are written using markup languages, such as HTML or XHTML.
These languages are defined by technical specifications, which usually include a
machine-readable formal grammar (and vocabulary). The act of checking a document
against these constraints is called validation, and this is what the Markup
Validator does.
Image Optimization
If your site has lot of images, you need to optimize them too as they can’t be
read by the search engines. It’s very easy for a human reader to interpret the
image into its meaning. However for a Web crawler the whole interpreting process
is completely different. Search Engine spiders can only read text but not
images. So you need to use some special tags for your images in order to give
them some meaning.
Site map
creation
Sitemaps are an easy way for webmasters to inform search engines about pages on
their sites that are available for crawling. In its simplest form, a Sitemap is
an XML file that lists URLs for a site along with additional metadata about each
URL,so that search engines can more intelligently crawl the site.
Link Building
Campaigns
Tracking links to your web pages — and those of your competitors — is a major
part of SEO strategy.. Link building is the process of creating inbound link to
one’s own website. This can be done by reciprocal links, being listed in
e-zines, newsletters, directories, search engines, etc. Link building is one of
the best ways to make your site popular. If a page secures lots of links, that
is to say lots of other pages link to it, there's a great chance the page will
be regarded as an authority
Directory
submission
The important Internet directories are DMOZ and Yahoo unlike Google, that is a
search engine, directories organise links under various categories and
sub-categories. The links that we made are submitted in these directories. When
your link is approved and included in the directory, the search engines consider
it as a validation and hence they attach more value to your presence in the
directory rather than on some other website.
Article
submission
Submitting article is very popular amongst SEO experts, as article submission
not only gives you one-way links from relevant sites but also increases traffic.
These articles are unique in content and uploaded in most rated sites.
Manual link request to sites
To make sure your website doesnt ever get penalized from link building services
we always do our link building manually by hand. This may be extremely tedious
and time consuming but its the ethical way to do it.
Press release submission
An SEO press release or 'search engine optimized' press release is first and
foremost a way to deliver news of new events taking place within your company.
SEO press releases can bring you first-page visibility for your keywords very
quickly.
Slide sharing
Slide sharing will help you to optimize the websites. There are slide sharing
sites and we can prepare power point slides based on your sites and can upload
it there.
Social Media Optimization
The process of refining a website
(optimizing it) so that it’s awareness and content are easily spread through
social mediums and online communities by users and visitors of the website.
Social search can never replace search engines as we know them today, but the
rate of growth for major search engines will certainly be affected by the
growing number of niche tools and media specific channels such as social
networks, social bookmarking sites, personalized search, tagging, podcasts,
video blogs, regular blogs and other "social media".
Social Networking Sites
When it comes to online social networking, websites are commonly used. These
websites are known as social sites. Social networking websites function like an
online community of internet users. Nowadays Social Networking is what everybody
is talking about. It has spread like a wild fire and there are so many
networking sites that you can’t even remember them all by their names.
Facebook which at one time had lesser
visits than MySpace, last year has more than doubled its visits now. MySpace
visits have dropped significantly in the recent past, and on the contrary visits
to YouTube have been quite consistent and has an increased significantly.
Social web application
digg: A social voting site, digg allows its community to thumbs up or
thumbs down pages and articles submitted by others in the network..
del.icio.us: A social bookmaking site, del.icio.us is especially good for
research and collaboration. Anything you store and tag can be utilized by
friends, colleagues or the entire network.
Micro
blogging service
A good example of micro blogging service is twitter. Twitter is a mini-blogging
platform that you can use to send messages
to family, friends, or just the general Web community at large.
Pay Per
Click Advertisements
Links are classified into paid links (sponsored links) and unpaid links. The
unpaid links will appear normally when we search for a keyword. But paid links
are the sponsored links that show up when you perform a web search in Google,
Yahoo and other search engines. The web site owners should pay an amount to the
search engines when someone click on that link. This is Paid Per Click
advertisements.
Google
Analytics
Google analytics is a web analytic solution by which you can measure the traffic
and market effectiveness of your site. Google analytics offers certain tools and
techniques by which the web site owners can easily analyze the performance of
their web sites. Google is an amazing search engine, which rates as one of the
largely used search engines in this electronic world. Around 80% of the all
internet searches are done through Google. Google doesn’t care about what kind
of articles that you are submitting. It will index almost everything.
