Media and publishing
Since from 1990s, innovation in information and communication technologies (ICT)
is transforming traditional publishing and media through more efficient
production, new forms of distribution, the entry of new players and much greater
choice for consumers. The Internet is offering the prospect for everyone to be a
publisher or broadcaster. Digitization and convergence are the key Technological
drivers in media sector as a whole has experienced significant impact resulting
from new technology, although ICT has had a Variable impact on different
sub-sectors. One fundamental aspect of ICT as it relates to media is
digitisation, apart from reduction in production costs and the benefits of
speed, digitisation of content allows for it to be transmitted via different
media and theoretically opens up completely new applications and opportunities.
The digitisation of information also means that previously separate industries
are increasingly operating in the same Market space and encroaching on each
other, making an already complex picture even more confusing. Our research shows
' converged space' offers opportunities for cross media synergies.
Aadhocc is continuously working for the betterment of cross media synergies and
digitisation by effectively implementing the below concepts.
- Content management systems.
- Peer-to-peer communications for file sharing.
- Digital compression technologies.
- Broadband networks.
- Third generation mobile systems.
